Javed Abdullah @ Jude Allen’s (“Jude”) career spans more than 36 years, and he is highly regarded in the region’s hotel industry. His career in the hotel industry started with a humble beginning as a night auditor with Kuala Lumpur Hilton back in 1978. He was exposed to the various facets of the hotel operations from Food & Beverage to Computerization.
In 1986, Jude won a scholarship to pursue a degree in Industrial Engineering at Texas Tech University, Lubbock, Texas. During his sojourn at Texas Tech, he wrote a technical paper entitled “Quality Control in the Hotel: The Housekeeping Department” which won him first place at Texas Tech. He later continued his education and attained a Masters in Business Administration (Finance).
He made the Dean’s list in 1987 and was nominated for the National dean’s list by the Dean of Engineering. While at Hilton, Jude designed the Room Marketing Sensitivity Program Hilton Hotels and developed the initial Food and Beverage Cost Control Computer Programs for Hilton International.
Jude went on to serve Hilton International as a specialist in many different areas within the hotel. His unique skills encompass many aspects of the hotel industry, comprehensively making him one of the most sought after hotelier within the industry. During his time with Hilton International, he was assigned various challenging projects in several Hilton hotels world-wide.
He resigned from Hilton International in 1989 and left the hotel industry for a brief period. In 1992, he was head hunted by Radisson Asia Pacific to become their Director of Operations. In 1994, he was elevated to Chief Executive Officer of Radisson Hotels in Malaysia.
In recognition of his vast experience and skills in the hotel industry, Jude was appointed Regional Director for Development and not long after was invited to the board as Executive Director of Radisson Hotels Pte Ltd, in Sydney, the organization that was responsible for Malaysia, Indonesia, Australia, New Zealand, Singapore and Vietnam. Jude’s skills envelop operations, finance, and development and he was instrumental in the proliferation of the Radisson brand in Malaysia and regionally.
Following his stint with Radisson International, Jude then joined a local hotel company, Signforce Hospitality as its Chief Executive officer. He initially took over the loss making Radisson Tanjung Rhu at Langkawi and turned the resort around to become one of the most successful resorts in Malaysia. Jude developed Tanjung Rhu Resort to be a well-known brand worldwide through selective channel association and presentation of the product. He also introduced and developed one of the most exclusive Spas in Malaysia at Tanjung Rhu Resort called the JivaRhu Spa.
Signforce was then appointed by the owners of the then Travel lodge in Kuala Lumpur to improve the hotels performance. Jude re-positioned the hotel and improved the average room rate, occupancy and yield for the hotel in less than 18 months.
His vast experience in pre-opening, organizing marketing and sales, evaluation of computerized systems, feasibility studies, hotel planning exercises, management audits, development of control systems, negotiation with property owners, and other areas within the hotel industry make him an invaluable asset.
In 2010 Jude founded Lumira Hotels and Resorts International Sdn Bhd and Pacific Challenge Limited together with his talented partners. Lumira Hotels & Resorts International has been appointed for 5 green-field hotel developments in Malaysia and overseas.
He has also been a guest speaker at the Asian Food and Beverage Manager’s Meeting for Hilton International, Hilton International Operations Analyst Seminar and a Real Estate Seminar on Hotel opportunities in Malaysia. During the course of his career in the hotel industry, Jude has developed and conducted training programs and courses on various aspects on the hotel operations, namely, Marketing, Food and Beverage Systems, Operations Research in Hotels, Yield Management Techniques, Behavioural Models in Service Training, Blueprinting Service Delivery Systems, Hotel Development and Finance to senior executives and to operating staff at hotels and resorts. His programs draws elements from the 5th discipline by Peter Senge, and adult learning techniques to ensure participants are involved in the learning process.
Jude is a renowned hotelier in Malaysia and is associated with many Chief Executives in the Malaysian corporate scene. In 2000, he also served as a member on the Tourism Task force for Malaysia.